Indiana Farm Bureau Insurance (IFBI)
Graphic Design • Copywriting • Photography • Customer Service
2018-2021
I never imagined myself doing graphic design at an insurance company, but at Indiana Farm Bureau Insurance I worked with such an incredible team that helped me grow both professionally and personally. We functioned as an in-house advertising team that supports the Field (400+ agents) with advertising and campaign-specific pieces as well our internal teams at the Home Office. My role was part graphic design, part marketing, and part customer service.
Infographics
Project: data overview (Internal Use) | Role: Graphic Designer
When working in a sales-driven industry, it’s important to focus energy on internal marketing to keep employees engaged, excited and motivated. It’s through this job that I learned of my love of taking data and transforming it into an easy-to-read piece that is not only nice to look at but also provides value for the intended audience.
The goal: To take data from a lead-generation sweepstakes and put it into an easy-to-read format for agents and executive leadership team members to be able to quickly scan and understand the results.
Internal Communications
Project: Weekly e-newsletter | Role: editor + graphic designer
Our agents get a lot of emails in their inbox, and it can be difficult to sort through to find the resources and information they need. As a result, the marketing team created a weekly e-newsletter called In the Know 2.0 to help alleviate some of that inbox clogging. This is created and sent via Bananatag.
The goal: To consolidate resources and updates across different departments into an easy-to-read, skim-friendly e-newsletter that links back to resources available on the Intranet site.
Marketing Materials
Project: recruiting flyer | Role: graphic designer
In late 2020, Indiana Farm Bureau Insurance began re-branding a program, now called the Pacesetter program, to recruit younger talent who are interested in becoming an insurance agent but don’t quite have the experience to be a full-blown agent.
I got to help create a new design aesthetic and set the tone for the marketing materials for this program.
The goal: To create a flyer that would be used at recruiting events on college campuses.
“When Manpreet started in her role as Creative Marketing Specialist, I could tell she would be exceptional, and she has continued to surpass my expectations. Manpreet’s design skills are outstanding, and when you layer that with her marketing savvy, it’s a winning combination. She’s a problem solver who can take a thought or concept and transform it through design. Manpreet is forward-thinking and always looking for ways to improve processes. She’s motivated, resourceful, and takes the initiative to learn or research new ideas that could benefit the company or task at hand. Manpreet is terrific to work with; she has a positive and upbeat attitude and gives her all to every project. I can confidently say that any organization would benefit from and be lucky to have Manpreet as a part of their team”