Westfield Green

Logo • Branding • Marketing Materials

The Ask*

Westfield Green is a green initiative that was launched for the city of Westfield. The campaign’s focus was to promote what Westfield was doing to be environmentally conscious while encouraging residents to do the same through education and awareness. They needed to create a brand identity for this new initiative that coincided with the existing branding guidelines of the city.

*Please note: This project was created as a part of an application process for a position with the city of Westfield. The artwork is not associated with the city of Westfield or the Westfield Green initiative. There is actually a funny story behind this - you should ask me about it sometime.

Logo Concepting

When creating a concept for the Westfield Green initiative, I ended up combining two of my initial concepts to form the final logo I ended up presenting at my interview.

I wanted to incorporate green, of course, and also a take on the sun/plants/flowers.